Meet the Maker: Jenny Rodriguez
 

Meet Jenny Rodriguez, the sweet woman behind our newest jewelry in the shop. When Jenny and I first crossed paths, I didn't even need to see her work to know that I would love it. Her heart and soul bleeds through into her designs, and I'm honored to have her beautiful jewelry in our little shop. She graciously agreed to do a "meet the maker" interview for us. Head down below to get to know this lovely artisan!

The basics. Jenny Melissa Rodriguez; Mesa, Arizona (within the Phoenix area); Owner & Jewelry Designer for my company, Pure Life Jewelry, and I also help run the marketing and bookkeeping part of my parent's business.

Describe yourself, your art, and the story of how your passion/business came about. I'm definitely a huge optimist and try to see the good in every situation. I really love the beach, beautiful weather, traveling, adventures, good music, art and ridiculous amounts of coffee (we're with you there, Jenny!). I was born and raised in Arizona, but I will forever be a beach bum.

My jewelry is a reflection of my ideals in how we should all follow our passions and crazy dreams. I believe that you should travel, see the world, and not give into what you think society wants you to do. The name of my company mirrors a popular Costa Rican saying "Pura Vida!" and it directly describes my vision for Pure Life Jewelry, as a symbol of living life to the fullest. I was raised with the notion that you should always live courageously and live a life of passion and meaning. For me, making jewelry is not a job or just a business; it is my small way of contributing to your story and journey.

I have always loved making jewelry, even as a kid I was making beaded bracelets and selling them to my mom's friends or setting up a "little store" outside my house to sell friendship bracelets. I've always had an entrepreneurial spirit. As I got older, I took my jewelry passion further by enrolling in metal-smithing classes and I instantly fell in love. There is just something about creating from your own two hands that fills my soul. So finally I decided to leave my full-time job and really focus on my company. I work part-time with my family where I help with their marketing, and focus on my jewelry the rest of the time.

What are you currently working on? I am working on busting out my fall line! I am so stinking excited about launching it. Right now i am focusing on incorporating more gold-filled pieces. Some of the pieces will be adorned with beautiful lapis stones and fun geometric shapes.

Describe your workspace. My workspace is in my home. I was blessed enough to find a place that has a perfect room for a studio. It was converted into a room by the last owner; he used to run his chiropractic business from home. I even have my own separate entrance! It's so perfect, with lots of lighting and I get a view of what's going on outside. It's my home away from home.

Please share a little bit about your creative process. The process of creating jewelry is my absolute favorite. It's so fun to see how an idea evolves into an actual piece of jewelry from a mere sketch. I usually start a piece by sketching what I want it to look like, then refining the structure to be more feasible. From there, I find stones that go along with the design and will compliment the piece. Then I create a sample piece and wear it out, test its durability and if it passes the test, then I work on creating other styles that compliment the colors and the piece. I always try to base a collection off of color. For me, that usually helps with creating a more cohesive line.

How do you begin your mornings? I love to take my mornings slow. I usually wake up pretty early, make some coffee, chill with my pup, Tuffy, and plan out my day. When it is not super hot outside, I love to sit on my porch and enjoy the outdoors for a bit. Since I work from home most days, I like to be able to begin my morning outside.

What does a typical day look like for you? Most days I focus my morning on following up on emails, working on marketing, etc. Afternoons are spent working on orders and packaging them. I try and run any errands in the afternoon as well because traffic in Phoenix is not very fun to sit in during rush hour. Once 6pm rolls around, I try and wrap up as much work as I can. That doesn't happen all the time but I try to be good about it. Anything tech-related that stimulates my brain, I shut off. Evenings are usually when I spend time with my boyfriend, family or friends. I think stepping away from your business and technology completely at night is important. It helps with the balance of owning a business and enjoying everything else.

What inspires you on the daily? Daily, I am inspired by the creative community in Phoenix. Everyone is so incredibly talented, it really pushes me to strive for excellence. I am also very inspired by music. I always have been. I love hearing of new bands or collaborating with friends on creating a fun playlist.

Where do you hope your business is five years down the road? In five years, I would love to 1: Be focusing on my company full-time, 2: Own a traveling jewelry boutique and 3: Still fulfilling my dream of spreading my vision for Pure Life Jewelry, as a symbol of living life to the fullest. For me, making jewelry is not just a job or business, it is my small way of contributing to my customers' life journey.

 
For Mom
 
 

Mama's Day is just around the corner! I don't know about you but May seems to always sneak upon me. One minute I'm thinking winter is dragging and the next, we're turning the page on the calendar from April to May. If you're struggling to figure out something unique for a Mother's Day gift this year, we have a whole page on the site dedicated to just mom.

I'm excited to also say that we've partnered with local florist Colleen of CEP Florals to offer beautiful custom bouquets for locals.

Colleen has worked her magic and put together two gorgeous options to choose from - one filled with whites and oranges and one with blues and purples. Each bouquet will be freshly made for you to pickup on Mother's Day weekend, wrapped and ready to gift to mom.

 
 
 
 
 
 
 
 

To reserve your bouquet, stop into the shop or order online here. Orders must be placed before Thursday, May 11. Don't forget to let us know when you would like to pick up your bouquet, either Saturday, May 13 between 9am and 2pm or Sunday, May 14 between 9am and 12pm.

Refresh Your Skin for Spring
 
 

Spring has finally arrived. Some days it may not completely feel like it, the rain is certainly making its presence known here in New England this month, and the temperatures aren't exactly warm, but the earth is showing signs that it is awakening. Although dark and rainy today as I write this, I look outside my window and I've never seen so much vibrant green as I do right now. 

As the earth awakens, so too do we. Our bodies feel energetic, full of life, and ready to take on a new season. The winter always seems to be a time for rest, preparing us for spring and summer, and all the bustle and activity that comes along with it.

 
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We recently began carrying a new skincare line in our shop, handmade right here in Connecticut by NaturalAnnie Essentials. Annie, the lady behind the brand, began her journey in natural beauty a few years ago when her daughter was born in an effort to give her daughter a healthier, chemical-free life. Since then, she has expanded her knowledge and started her own natural bath and body company. I was thrilled when Annie and I crossed paths, as I was on the hunt for a new skincare line, as well as natural soy candles, to add to our shop for the spring season. When I learned that Annie was local to us, it seemed to be a perfect match.

 
 

Annie so graciously gifted me two of her products to use for myself at home: her face wash and face butter, both of which we are currently carrying in the shop. I just began using both of these products a couple of weeks ago, and I can already tell just how special they are. For the past few years, as I've gotten older and learned to give my skin the extra love it needs, I've been very strict about only using all-natural and cruelty-free beauty products. No longer do I ever seem to find myself in a pharmacy shopping for beauty products or browsing the beauty aisle at Walmart. By following this practice, I now know the exact ingredients that I am putting on my skin and, essentially, into my bloodstream, and that's a pretty big deal. I'll admit, the NaturalAnnie Essentials Face Wash and Face Butter are probably the two best that I've used so far.

 
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There's really no better time of year to make the switch to a natural beauty line than spring. I urge you to know what you are putting into your body. Your skin will thank you, not just this season, but many seasons down the road, too.

 
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Check out our full collection of NaturalAnnie Essentials at TSC. And for the next 24 hours, all NaturalAnnie Essentials will be 10% off using code LOVEYOURSKIN.

Be sure to give Annie a follow over on her Instagram and her blog! She is the biggest sweetheart you'll ever meet.