A New Look
When I first began The Safari Collective last November, I knew I would one day need a logo. Having a specific mark is an important part of any growing business, and I'm so happy that TSC is at the point where I feel we need a logo to grow.
For this, I turned to my friend and talented designer, Brooke from Honestly, B. I knew that I could trust her completely, and boy, did she do an amazing job. In describing what I had in mind, I used the term "modern vintage." I had no idea what this would look like; I just knew I wanted something classic and timeless but with a bit of modern flair. I wanted a look that would fit in with the times but one that wouldn't go out of style either. I wanted to stay away from trends. Part of what TSC is about is making old things new again and telling their story, and I desired a logo which did the same. With a mix of vintage handlettering and modern type, Brooke came up with the perfect mark that I hope will take TSC to the next level.
What do you guys think of our new look? I'm over the moon. There's something so refreshing about this next step. A good way to start a new week!